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Digital Marketing: Strategy, Analytics & Innovation
Course Curriculum
Digital Marketing: Strategy, Analytics & Innovation
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Digital Marketing: Strategy, Analytics & Innovation
01:11 -
Course at a Glance
01:34 -
Module Journey (12-Week Learning Pathway)
00:58 -
Course Vision
00:26 -
Target Audience
00:23 -
Learning Outcomes
00:26 -
Distribution of Assessment Focus Areas
00:28 -
Pedagogical Approach
00:25 -
Mastering Digital Marketing
00:58
Week 1 : The Digital Marketing Landscape
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The Digital Marketing Landscape
02:41 -
Understanding the Digital Ecosystem
03:20 -
Week 1 Quiz
Week 2 : Consumer Psychology & Digital Behaviour
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Consumer Psychology & Digital Behaviour
02:35 -
Understanding Digital Consumer Behaviour
02:33 -
Week 2 Quiz
Week 3 : Content Strategy & Digital Storytelling
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Content Strategy & Storytelling
02:45 -
The Content Marketing Ecosystem
00:00 -
Week 3 Quiz
Week 4 : Data Analytics & Performance Measurement
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Data Analytics & Performance Measurement
00:00 -
Essential Marketing Analytics Tools
02:41 -
Key Performance Indicators
03:19 -
Week 4 Quiz
Week 5 : Paid Media & Programmatic Advertising
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Paid Media & Programmatic Advertising
03:07 -
Programmatic Advertising Bidding Models
03:21 -
Week 5 Quiz
Week 6 : Email Marketing, CRM & Marketing Automation
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Email, CRM & Automation
02:44 -
Customer Relationship Management Lifecycle
04:01
Week 7 : Influencer Marketing & Social Commerce
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Influencer Marketing & Social Commerce
03:19 -
Influencer Marketing Pyramid.
03:23 -
Social Commerce Platforms
03:05
Week 8 : Digital Branding & Reputation Management
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Digital Branding & Reputation Management
02:51 -
Building Brand Communities
02:49 -
Crisis Management Framework
03:03
Artificial Intelligence in Marketing
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Artificial Intelligence in Marketing
03:49 -
Ai in Marketing
03:39 -
Generative AI Tools for Marketers
03:14 -
Web 3.0: The Future is Here
03:45
Week 10 : Web3, Blockchain & Metaverse Marketing
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Web3, Blockchain & Metaverse Marketing
03:40 -
Web 3 Marketing Concepts
04:15 -
Metaverse Marketing Opportunities
04:00
Week 11 : Ethics, Privacy & Digital Inclusion
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Ethics, Privacy & Digital Inclusion
04:02 -
Key Regulatory Framework’s
03:18 -
Ethical Challenges in Digital Marketing
03:36 -
Digital Marketing: Strategy, Analytics & Innovation
04:00 -
Digital Inclusion & Accessibility
03:32 -
Academic Integrity & Responsible Use of AI
04:02 -
Capstone Integration
03:24
Week 12 : Strategy Integration & Capstone Project
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Strategy Integration & Capstone Project
04:20 -
Capstone Project Components
04:20 -
Assessment Criteria
03:24 -
Industry Panel Presentation
03:23
Core Resources
Essential texts and materials supporting your learning
journey throughout the module.
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Core Resources
Student Ratings & Reviews
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Free
Free access this course
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LevelIntermediate
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Duration300 hours
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Last Updated4 月 7, 2026
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